Du fondateur

Ce que j'apprends
en construisant Klaréo.

J'écris sur la GEO, la visibilité IA, et les réalités du marché suisse multilingue. Pas de rembourrage. Juste ce qui fonctionne.

RécentFondamentaux

What is Generative Engine Optimization (GEO)?

AI assistants are replacing search for local business discovery. GEO is how you get recommended · not ranked.

15 juin 20265 min de lectureLire →
Technique

The JSON-LD schema that makes AI engines find you

Structured data is the single highest-impact fix for AI visibility. Here is exactly what to write and where to put it.

10 juin 20267 minLire →
Avis

Why your 200 Google reviews don't help ChatGPT

Review volume is not the same as review signal. What AI engines actually read · and how to fix your reviews.

5 juin 20266 minLire →
Suisse

Why AI visibility in Switzerland requires all 4 languages

Scanning in German only misses a third of your potential customers. Here is what happens in each language · and what to do about it.

28 mai 20265 minLire →
Fondamentaux

GEO vs SEO: what changes, what stays the same

The signals that worked in traditional SEO and the new ones that matter for AI visibility · practical guidance for Swiss SMEs.

20 mai 20264 minLire →